Services
Sales and business development
Gen INDIA is the ideal partner for selling successfully in India and growing your business.
Business development and selling in India
Our Sales and Business Development services in India focus on finding, in line with the client company’s strategic objectives, potential Indian commercial and/or production partners, and on negotiating the related agreements, setting the objectives to be achieved and each party’s roles and investments.
01
Search for commercial partners / distributors / agents
The aim is to present the client company with a shortlist of distributors or commercial partners to start negotiations with. In detail:
- Obtain the contact details of the key managers of the identified distributors;
- Contact potential distribution partners to assess:
– the fit between the client company’s products and the market served by these players;
– whether the minimum requirements of the distribution partner for starting a collaboration with the client company are met (e.g. stock requirements, exclusivity, re-branding options, etc.);
– whether the minimum requirements of the client company for starting a collaboration with the distribution partner are met (e.g. distribution coverage, minimum turnover volumes, no competing products, etc.). - Set up an agenda of meetings between the client company’s managers and the distribution partners that have actually shown interest in the products.
Several intermediate checkpoints are planned to present the results of the activity; each checkpoint is an opportunity to review progress and confirm it is in line with contractual expectations.
02
Sales office outsourcing
The service lets you open your own sales office in India quickly, with no upfront investment and a flexible organizational structure. It involves a Sales Manager provided by Gen INDIA to its clients. The advantages are:
- Immediate start of the sales process and rapid market penetration;
- Maximum containment of market development costs;
- Operating in INDIA on the same footing as local companies;
- Keeping a flexible structure (no direct staff or other fixed assets).
The Sales Manager will:
- Check the marketability of the products (competitive and technical analysis);
- Identify the most suitable distribution channels;
- Build a database of end customers/agents/distributors/buyers;
- Start the first commercial contacts for sales;
- Build a stable sales network over time, identifying and appointing suitable sales partners (agents/distributors/retailers, etc.);
- Attend trade fairs or visit distributors, if requested.
The Sales Manager will be:
- Indian, with a mid-senior profile, able to open commercial negotiations;
- Hired on a fixed-term contract (minimum 6 months), part-time or full-time, by Gen INDIA and “seconded” to the client company;
- Based at the Gen INDIA offices.
The Sales Manager’s pay will consist of a fixed part plus a variable part based on the objectives achieved.
Discover also
Other services
Analysis and decision support
Understanding the competitive environment and the requirements for operating in India, and defining entry strategies.
Administration and management
Local support for companies that intend to start operations in India and manage a branch there.